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A 2009 study by Quality Logic found that name-brand cartridges refilled with generic ink failed about 33 percent of the time. Even non-refilled generic ink exhibited a higher rate of failure.

A brand name medication and a generic medication are, by default, essentially the same thing. All the parts of it that give you a benefit are exactly the same. They've undergone the same testing ...

As you wander the aisles at the grocery store, name-brand foods pop out at you with recognizable packaging and catchy marketing. Next to them, generic or store-brand products often look less exciting.

Bottom line: Consumers’ choice of brand name over generic was correlated with their perception of taste, but not so much these other attributes,” explain Balagtas and Bryant. In their study ...

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"But for the vast majority of people, generic drugs are as safe and effective as brand-name drugs." Indeed, the drugs—copies of brand-name medication whose patents have expired—contain the ...

WEST LAFAYETTE, Ind. — Consumers prefer name-brand beverages over generic brands, even though they costs more, according to the September 2023 Consumer Food Insights Report. Most consumers are ...

As you wander the aisles at the grocery store, name-brand foods pop out at you with recognizable packaging and catchy marketing. Next to them, generic or store-brand products often look less exciting.

It reflects your values, your goals, and your identity as a business. But what if your brand voice sounds generic and uninspiring? How can you make it more distinctive, engaging, and memorable?

Why is this work relevant for Creative Strategy? In 2020, Reddit faced an acute challenge to authentically shift perception and demonstrate the value of its brand to benefit society. Social networks ...