XML sitemaps just turned 18 in June, and in honor of its full-fledged introduction into adulthood, I’m breaking down how XML sitemaps work, how to build one, and why XML sitemaps offer a boatload of ...

As Google’s search results have increasingly become more visual, the importance of image optimization has grown — particularly in ecommerce, travel, and other verticals where users expect multiple ...

Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps. Google search advocate John Mueller has always downplayed the ...

Google confirms that automatically setting current dates in XML sitemaps provides no ranking benefit. Sitemap dates should only be updated when actual content changes. Google can easily identify and ...

Google's John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won't favor your rankings or SEO. He said on Reddit, "setting today's ...

Google's Gary Illyes confirmed that Google does indeed check to see if an XML sitemap has a change in it before reprocessing the XML sitemap file. The reason Google does this is because it doesn't ...